Memphis 901 FC announced today that the team has partnered with international soccer brand CHARLY as the official apparel provider for the 2024 season after having been partnered with Puma last season.
“We are really looking forward to working with CHARLY,” said Jay Mims, 901 FC’s new Chief Operations Officer. “They have a cool and unique brand while producing a very good product. This unique partnership will allow our club to create exciting opportunities that we have never done before.”
CHARLY will serve as Memphis 901 FC’s exclusive apparel partner for the team’s sixth year in the USL Championship. They will provide match and training kits along with merchandise, including street wear and active wear. Memphis will unveil new home and away kits in the coming weeks, and a custom CHARLY third kit will be unveiled during the summer.
Headquartered in Leon, Mexico, CHARLY is the official apparel provider for several of the biggest clubs in Liga MX: Leon, Atlas, Santos Laguna, and Pachuca (who came to AutoZone Park for an exhibition in 2019 that drew the second largest ever 901 FC crowd of 8,351). On top of the teams from Liga MX, several clubs in the USL Championship are also partners including the perennial power Pittsburgh Riverhounds and the Oakland Roots.
“Memphis 901 FC is a beacon for the soccer community and sports fans within this city. While we’re excited about this announcement and our partnership with this amazing organization, the proudest moment will come when we unleash our custom kits in the summer, which will harness the amazing culture of this town for seasons to come,” said CHARLY USA Managing Director Jason Wells.
With the season rapidly approaching, many fans will surely be anxious to see just what the new kits will look like. Preseason for 901 FC begins this weekend in Athens, Georgia as the Beale Street Boys take on Atlanta United of MLS on Saturday. Following that they have a full preseason schedule that does include two games in Memphis on the respective campuses of CBU and the University of Memphis.
The 2024 regular season for Memphis 901 FC officially kicks off at 3pm on Saturday, March 9 against the Las Vegas Lights down at AutoZone Park, with a second home game the following Saturday against Indy Eleven with a kickoff time still to be determined.
Season tickets are now on sale and available to the public, and information regarding single game ticket sales will be made available to the public at a later date.